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The constant quest of successful companies is to stand out in a crowded industry and create instant brand recognition. The human brain processes imagery about 60,000 times faster than text. This is why you need a visual brand identity to create a powerful statement that sticks in people’s lives.
Your logo is the bedrock in your identity. Convey your business brand authenticity by choosing prudently the way you want to be perceived by the public
Branding is the core of your business and is the key that will set you above from your competitors. Create an instant sense of recognition that will pop out from the crowd and to which people can relate themselves, through an authentic combination of visual, drawing and textual elements.
With the rise of industrial manufacture, the conduct of industrial design and the way objects are made, changed completely. The era when specialized craftsmen could determined a product form throughout repetitive duplication of models defined by their shared training and technique, is over. Nowadays, to keep up with the product demand for mass-production, industrial design and product design overlap in the fields of user interface, information design and interaction design.
Believe it or not, every little thing that wears your logo represents your brand. In a competitive, always-changing digital era you have to constantly be able to share through details your brand story. Go straight to the point, from new strategies development and implementation, to digital. BRING ALWAYS AWARENESS OF YOUR BRAND and put a name on it.
The good news for printed materials is that their credibility has a halo effect on the business, which gives them a competitive advantage over their digital-only competitors. People still associate them with quality and reliability.
The design process prepares the work for printing through processes such as typesetting, illustrations or images. Design takes on a much larger role in laying out how the page looks, how chapters begin and end, colours, typography, cover design and other sales materials.
If you're still thinking of mobile as a secondary priority, your business online presence will start to suffer.
The technology landscape is changing with every passing year. More people than ever before are online and the ways that they access the web all over the world, are changing, too. Officially, in the past five years, mobile phone worldwide web traffic has tripled, seeing a fabulous data usage increase, from 16.2% to 52.2%. And the data seems to show that mobile internet use is poised to continue growing and further eclipsing desktop usage.
Make your text, images, and overall design work for mobile.
